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Pet Food Market Trends
on September 12, 2016

Gen X: The great lost pet market opportunity

Generation X households are following their own, decreasing trends when it comes to dog and cat ownership.

A demographic look back to 10 years ago confirms that Generation X—the generation currently aged 35–49, and sandwiched between the larger and much-marketed-to Boomer and Millennial generational peaks—is the great lost opportunity in the pet market.

Over the last 10 years, according to the Simmons Spring 2016 national consumer survey…

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