Hispanic pet owners increasing, market taking note
Increasingly likely to own pets, Hispanics in the US are having an impact on pet product purchasing.
Over the past decade, Hispanics have become increasingly likely to own pets. In the 2007–08 period, just 43 percent of Hispanics owned pets, compared to 58 percent of non-Hispanics. The percent of Hispanics owning pets jumped to 55 percent in 2015–16. During the same period, Hispanics grew from 10 percent to 15 percent of all pet owners, as the number of Hispanic pet owners grew from 11.4 million to 20.4 million, for an increase in pet ownership greater than that among non-Hispanic whites.
Shopping patterns among Hispanic pet owners
In terms of shopping patterns, the retail channel choices of Hispanic and non-Hispanic pet owners are similar in that both segments are most likely to purchase products for their pets at PetSmart, Petco or supermarkets (see Table 1). Nonetheless, several differences hold in the retail shopping patterns of Hispanic versus non-Hispanic pet owners:
- Hispanic pet owners are more likely than average to purchase pet products at PetSmart or Petco, or at drugstores/convenience stores.
- Hispanic pet owners are less likely to buy pet products at wholesale membership clubs, online (at 7 percent vs. 10 percent, respectively), veterinarians, pet stores other than Petco or PetSmart, or discount stores (at 16 percent vs. 25 percent, respectively).
Table 1: Hispanic pet product purchasers are more likely to shop at PetSmart or Petco than their non-Hispanic counterparts.
Acculturation levels play a major role in Hispanic pet owner patterns. For example, the percentage of Hispanics owning pets rises from just 48 percent of foreign-born, Spanish-dominant Hispanics to…