Brakke Consulting Inc., an animal health industry consulting and research firm, and Trone Brand Energy, a pet category advertising and marketing insights company, have completed their latest research project, the Changing Pet Ownership Study. This study offers deeper insight into the three separate generations of current and future pet owners. The research also provides implications to veterinarians and the pet industry as a whole.
Key findings include:
“Pet owners are evolving and veterinarians, manufacturers and retailers must embrace this transformation to stay relevant and prosper,” said Doug Barton, president of Trone Brand Energy. “Implications found in this research lead to the need for transparency from the veterinary community, embracing technology and developing products and delivery methods that meet the needs of the new pet owner, not just the pet’s health.”
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