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Pet Food News / Pet Food Market Trends
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Photo by Susan Montgomery | Bigstockphoto.com
on September 3, 2017

Tractor Supply releases superpremium pet food brand

The US farm and feed retail chain has added a superpremium pet food line, 4health Untamed.

Tractor Supply Company, US-based farm and feed retailer and manufacturer of 4health premium pet food and treats, has launched a new dog and cat food line, Untamed 4health. The introduction of the new pet food brand may reflect growth in pet food sales in US farm and feed stores.

Untamed expands the 4health brand with six grain-free, dry food formulas made from buffalo, boar, lamb, duck, salmon and trout. Offering a balance of vitamins, minerals, omega fatty acids, antioxidants and protein, Untamed includes superpremium options for both dogs and cats:

  • For dogs: the Southern Bayou Recipe, a wild boar and lentil formula; and the Red Canyon Recipe, a buffalo and lentil formula  
  • For cats: the Stillwater Marsh Recipe, a duck and lentil formula; and the Glacial Stream Recipe, a salmon and lentil formula

Untamed will also feature two limited-ingredient, grain-free dog food formulas made with 49 percent meat: the Wild River Recipe, a trout and lentil formula, and the Open Highland Recipe, a lamb and lentil formula.

Untamed’s meat-first formulas have important health benefits for dogs and cats, according to Alexia Heldman, DVM with a special interest in nutrition who works for 4health. “Pet owners looking for wholesome, flavorful nutrition will find that the lean, exotic meats used in Untamed have fewer calories and far less fat than traditional pet food proteins,” Heldman said in a press release. “You will never see starchy fillers, artificial flavors or unhealthy additives that can cause allergies or digestive problems — only delicious, real food sources filled with the nutrients and quality your pet deserves.”

Every bag of Untamed is manufactured in the US. In addition to Untamed, 4health produces a variety of products for puppies, kittens, dogs and cats, including dry and wet dog and cat food and dog treats. Untamed and all 4health products are available at Tractor Supply stores in the US and online at TractorSupply.com.

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