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Lindsay Beaton

Lindsay Beaton

Lindsay Beaton is the managing editor of Petfood Industry magazine. Email her at lbeaton@wattglobal.com.

ARTICLES

Why superfoods are in more pet food formulas

The parallels between human health trends and pet food trends continue to grow as the focus expands to specific ingredients touting various health benefits for pets.
The parallels between human health trends and pet food trends continue to grow as the focus expands to specific ingredients touting various health benefits for pets.
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What ‘Pet Fooled’ gets right about consumer confusion

Though the new documentary claiming to “expose” the pet food industry’s unwillingness to communicate the truth gets a lot wrong, it does pin down one facet of consumers the industry has been aware of for some time.
Though the new documentary claiming to “expose” the pet food industry’s unwillingness to communicate the truth gets a lot wrong, it does pin down one facet of consumers the industry has been aware of for some time.
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Nulo Pet Food: retailer, consumer engagement fuels growth

This superpremium pet food company has reached national distribution through relationship building and a commitment to putting innovative formulations on specialty pet store shelves.
This superpremium pet food company has reached national distribution through relationship building and a commitment to putting innovative formulations on specialty pet store shelves.
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Pet food industry experts call for better communication

Valuable pet food research exists that could educate the industry and consumers alike, but there’s a communication disconnect that must first be bridged.
Valuable pet food research exists that could educate the industry and consumers alike, but there’s a communication disconnect that must first be bridged.
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