Natural Balance and Canidae will jointly exhibit the Global Pet Expo at Booth 214, presenting their latest offerings following their merger announcement in 2023 and the establishment of parent company, Ethos Pet Brands, in August 2023.
Under Ethos Pet Brands, the two renowned pet food brands emphasize their dedication to top-tier pet nutrition. Reflecting integrity and commitment to quality, the name "Ethos" draws from Canidae’s Brownwood, Texas, manufacturing facility.
Greg Shearson, CEO of Ethos Pet Brands, states, “This event marks an exciting milestone, allowing us to showcase the leading pet food solutions of both Natural Balance and Canidae under one roof, furthering our mission to enhance pet well-being.”
Canidae will introduce its revamped All Life Stages line, featuring real meat as the primary ingredient at a new, competitive price point. Crafted with input from veterinarians and nutrition experts, the updated recipes ensure enhanced palatability and nutritional value, catering to pets of all breeds, sizes and ages. Canidae's commitment to sustainability shines through its partnership with U.S. farmers for regenerative ingredient sourcing.
Natural Balance will highlight the benefits of limited ingredient feeding for pets with sensitivities, offering single-source animal proteins and premium ingredients to support digestive and skin health. With no artificial additives, its limited ingredient recipes provide a delicious solution for discerning pet parents.
