Growth continues in cat food space, trends evolve

More pet parents are tackling their cats’ specific needs when it comes to nutrition and wellness.

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Cat owners are closer than ever to their feline companions, and as a result they’re looking to maximize their animal’s health with the best cat food and treat options out there.
Cat owners are closer than ever to their feline companions, and as a result they’re looking to maximize their animal’s health with the best cat food and treat options out there.
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The cat food and treats space is coming into its own as more and more pet food manufacturers realize that cat lovers are looking for a lot of the same things as their canine-loving counterparts: The best nutrition and plenty of options to meet their pet’s needs. There’s plenty of opportunity there, as cats are living longer than ever; it’s not uncommon these days for domestic cats to live well into their late teens or even their 20s. In fact, the oldest cat to ever live (according to the Guinness Book of World Records) made it to an astonishing 38 years and 3 days old (rest in peace, Creme Puff).

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