Pet Food News / Natural / Organic Pet Food
on April 27, 2017

Survey finds dog owners want clean label dog food

Eighty-three percent make an effort to read their dog’s food label, and half do this always or often.

In an online survey of 1,500 US dog owners by NUTRO pet food, 90 percent of dog owners said that they try to eat food meeting the criteria of the human clean food trend, at least some of the time. Seventy-five percent of respondents said their clean eating efforts influence what they feed their dogs. 

Of the dog owners surveyed:

  • 83 percent make an effort to read their dog’s food label, and half do this always or often.
  • Given the option, two thirds (65 percent) would opt for non-GMO ingredients for their dog’s food.
  • 92 percent say it’s important that their family’s food has ingredients that are whole, simple and not artificial.

clean label generally refers to short ingredients lists with recognizable names, along with “free from” or “no” claims. On the NUTRO survey:

"The term 'clean food' was defined as incorporating whole fruits and vegetables, recognizable ingredients, products with a short/simple ingredient list into your diet and avoiding artificial flavors, colors or preservatives," a NUTRO representative told Petfood Industry.

"Dog owners aged 18 and over participated in the survey via an email invitation,: she said. "These respondents were selected and invited to participate at random from a double-opted in and fully managed online research panel and sourced from online communities and applications through a variety of publishers."

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