Mukund Parthasarathy, PhD

Dr. Mukund Parthasarathy worked for Ralston/Nestlé Purina for 12 years. He can be reached at mparthas2001@yahoo.com.

ARTICLES

The changing pet retail landscape

What does the new economic reality mean for petfood manufacturers, especially small- to medium-sized companies?
With the recession, credit crunch and consumers becoming more frugal, the retail channels are responding to the new realities. With unemployment reaching double digits and fewer jobs being created, consumers have changed their shopping habits.
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