Lynn Dornblaser

Lynn Dornblaser is Director of CPG Trend Insight for Mintel International (


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New petfood products: What comes after humanization?

In developing new products, look to human foods for ideas
It seems that the days of humanization being only about petfood products that look just like human foods may be coming to an end. That does not mean that we will not continue to see more products on the market that do, in fact, look like human food.
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