John Wagner, Jr. is president of Wagner Logistics in Kansas City, Mo. John regularly offers insights about logistics and the economy. Wagner Logistics is a leading 3PL service provider offering distribution center, fulfillment, contract packaging and transportation services to Fortune 500 and small- to mid-sized companies across a network of facilities in the US.
Even recalls due to circumstances beyond a company’s control, or stemming from a problem initiated by a vendor, are unwelcome. A recall can damage valuable assets such as brand image and integrity, both of which are only earned after years of hard work, and of course the petfood industry is no stranger to recalls. Not only can brand image be damaged, the financial consequences can be devastating. Whether you transport the product back to your facility or have it destroyed, multiple complicated logistical elements need to fall in place.