Paula Flores

Paula Flores is the head of pet care research for Euromonitor.


Private label’s new edge in petfood

The current challenging state of the global economy has opened the door for private label to gain market share as consumers pay more attention than ever to their wallets.
The acquisition of Vitakraft, a company that ranks seventh in global pet care, by Tiernahrung Deuerer, a private label manufacturer, is expected to imprint a new dynamism and boost competition within the industry, and it clearly is a sign of more challenging times. Overall, the pet care market has proved somewhat recession-proof, resisting the strong winds of economic uncertainty in a positive fashion.
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