Even before the Food Safety and Modernization Act (FSMA) was enacted back on January 4, 2011, the petfood industry was very well aware that sweeping reforms were coming about. The most important (to us) would be the proposed rule governing animal feed. We were also very well aware that we, as the petfood industry, would have an opportunity to respond to the proposed rules in an effort to help FDA create the most effective regulations possible to help our industry continue to make safe petfood.