Asia-Pacific contains many emerging markets- such as China, India and Thailand. These markets are characterized by relatively low levels of disposable income and a still developing distribution infrastructure. So, the highly developed Japanese market dominates regional sales. However, the region's developing markets are catching up.
Although private label products occupy a prominent position in the dog and cat food marketplace, Euromonitor International data shows that their overall global market value share fell slightly from 10.8% to 10.6% between 2003 and 2006. However, beneath this headline decline a more complex picture of regional and category trends emerges, and, taken together, these trends suggest that private label dog and cat food will pose a renewed threat to branded products in the medium term.