Steve Siembieda

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Steve Siembieda is former assistant marketing director for Kemin Nutrisurance (www.kemin.com) and now COO of Advanced Analytical (www.aati-us.com).
From the Author
Production
Make your new product a hit
Virtually anyone in an organization can come up with a moneymaking or moneysaving idea. Employee empowerment is the key. Companies that encourage everyone in the organization to think about new products provide a powerful network of connectivity.
In the product launch process, marketing acts as the mediator between the functional units as it discerns what products the customer wants and communicates that to the rest of the organization. The numbered boxes indicate key interactions between units.
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