Pamela Batalis is vice president for Brand Keysan independently-owned and operated brand equity and customer loyalty consumer research firm. She has a career that spans 20 years in strategic brand management and business development. She can be reached at: Brand Keys, Inc., 9 West 29th Street, 5th Floor, New York, New York 10001 USA, Tel: +1.212.532.6028, ext. 15, Fax: +1.212.532.6090, E-mail: [email protected], Website: www.brandkeys.com.