Pet Proactive Health Resource Center

Pet Proactive Health Resource Center

Resources to help you meet the growing demand for proactive health solutions for pets.

Brand Insights from Kerry

3 trends shaping the North American pet supplement market

Pet owners are becoming more concerned with proactively supporting pet health and wellness and are turning to pet supplements to help. Learn about the trends driving growth in this fast-growing category.  



4 North American pet food trends to watch in 2021

A review of more than 1,800 North American new pet nutrition products uncovered four key and three emerging trends to watch out for in 2021 and beyond.   



Digestive health demands for pets are growing. Are your products ready?

Several ingredients are available to support pet digestive health in pet food and treats, including tried-and-true solutions and newer innovation.



E-Book: Pet food with a purpose

Explore five ways functional nutrition can help pet food and treat manufacturers standout with their next launch.

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Health demands in pet food are expected to accelerate in the wake of COVID-19

More than a quarter of U.S. pet owners are more concerned about their pet’s health as a result of COVID-19. Tap into the growing demand for pet health and wellness by introducing proactive health ingredients into your next pet food or treat launch. 

Learn more at

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