Learn how emerging trends are influencing purchasing decisions and shaping the future of premium pet food.
Brand Insights from Mondi
Recent research from Mondi highlights the emerging trends that are reshaping consumer behavior in this sector. From a heightened focus on nutritional value and ingredient transparency to the growing demand for sustainable and eco-friendly packaging, these insights reveal a market in evolution. This article explores these trends in detail, shedding light on how they are influencing purchasing decisions and shaping the future of premium pet food.
This 2023 white paper is the final report of a three-part series analyzing trends, behaviors and insights that premium pet food manufacturers can leverage to convert premium pet food consumers. Mondi and Dow partnered with Weave Insights to gain a deeper understanding of consumer shopping and decision-making habits.
The 2023 white paper deep dives into the wide range of factors affecting purchasing decisions when consumers are caring for their pets, such as brand drivers, packaging features such as ease of opening and closing pet food bags, impact of sustainability on their decision, and more.
The top five key takeaways from the 2023 white paper are:
- Consumers increasingly value price and packaging.
- Pet food packaging convenience and value.
- Importance of sustainability claims.
- Mass merchandisers place in the market.
- Lower income singles drive sales.
In addition to the findings of the 2023 white paper, Mondi developed a summary report of the three-part series analyzing trends, behaviors and insights of premium pet food consumers. During the second white paper in the series, the coronavirus played a part in decisions consumers were making in all areas, including an increase in pet ownership, spending time at home with pets and changes in consumer behavior. In 2023, some of the trends from 2021 remained the same while others either increased or decreased.
For example, when looking at all three survey results, there are some significant findings manufacturers should take into account when making packaging decisions. Highlights include freshness as a result of closability, packaging material satisfaction, noticeable and easy-to-read labeling and the presence of sustainability and recyclability logos on the packaging.
To download the series of white papers and summary document, visit GetMondiResearch.com.
As the premium pet food market evolves, it’s clear that consumer behaviors are consistent. The research from Mondi underscores the importance of quality, convenience, and sustainability in driving purchasing decisions. Brands that adapt to the rising trends—by offering clear labeling, and eco-friendly packaging—are likely to secure loyalty in an increasingly competitive market. As this sector continues to grow, understanding and responding to these consumer demands will be crucial for success.