Nature's Variety has a line of all-natural ice cream dog treats called SweetSpots. The treats are 98% lactose-free, fortified with whey protein and enriched with live active yogurt cultures to aid in digestive health, according to the company.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.