The Vital Essentials VE Raw Bar is a display of freeze-dried snack for dogs. The snacks come in eleven varieties including: duck feet, duck necks, turkey wing tips, chicken necks, pig ears, turkey tails, twisted cod skins, braided bully sticks, rolled salmon skins, bully sticks and turkey necks.
“VE Raw Bar allows pet parents to select from a variety of individualized freeze-dried snacks, tailored to their dog’s individual age, size, taste and preference,” Vital Essentials CEO Lanny Viegut said in a press release. “VE Raw Bars is an inspiration that arose from consumers trending towards premium, freeze-dried raw foods, treats and snacks combined with their yearning for more choices.”
VE Raw Bar debuted in the US in March at the 2016 Global Pet Expo in Orlando, Florida and internationally in May at the 2016 InterZoo in Nuremberg, Germany.
The VE Raw Bar display is a turn-key retail arrangement that allows independent specialty retailers to create a shopping destination within their stores and generate an incremental revenue stream. The VE Raw Bar ISO includes a VE Raw Bar branded neon-lighted sign as well as branded display containers, branded shopping bags and tongs, along with one case of each of the 11 Raw Bar items.
Vital Essentials exclusive VE freeze-drying process retains nutritional elements and allows the food to be stored without refrigeration. Vital Essentials starts with fresh, raw meats, bones and whole organs, then prepares the treats using a 48-hour freeze-drying process.