SALmate from The Ballard Group is a highly concentrated, free-flowing powder for inclusion in petfood. SALmate is a natural source of omega-3 polyunsaturated essential fatty acids, like EPA and DHA from purified fish oil, the company says.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.