Nature's Variety offers Instinct Raw Boost kibble for both dogs and cats. This freeze-dried raw petfood with grain-free kibble is available in chicken, duck and venison for dogs, as well as chicken and duck for cats.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.