Southwest Canyon from Taste of the Wild is a petfood formula that features wild boar as an exotic protein source. The petfood includes peas and chickpeas instead of potatoes. Southwest Canyon is available as a kibble and in the can.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.