Vitakraft Pet Care GmbH & Co.

Contact Information

Website: https://www.vitakraft.com/

Location

Vitakraft Pet Care GmbH & Co.
Mahndorfer Heertraße 9
Bremen D - 28307
Germany
Vitakraft Pet Care develops and produces more than 2,500 branded food snacks and other pet care products for dogs, cats, rodents, birds, fish, reptiles, hedgehogs and ferrets. Acquired by Deuerer in 2013, Vitakraft works with local sales companies in 19 countries around the world to stock more than 50,000 retail locations.

Milestones

2014: Vitakraft streamlines its European logistical chain, following Deuerer’s initiative to trim its product range from 3,000 to 2,000 items. 2013 (July): Vitakraft owners, the Wührmann family, sells the company to private-label pet food manufacturer Deuerer (Tiernahrung Deuerer) and an unnamed private investor. The Wührmann family retains a minority shareholding in the company. 2012 (October): Vitakraft announces an agreement with Wanpy, a Chinese manufacturer of dog and cat treats, to expand its pet food offerings into the Asian market. As part of the cooperation, a new pet food factory in Yantai in Shandong province, China, will begin production at the end of the year. The newly established distribution company, Vitakraft China, markets the new range of dog and cat food, as well as distributes pet products from the other segments of Vitakraft to the east and southeast Asia-Pacific region. 2007: Vitakraft-Werke Wührmann & Sohn acquires Agrochovex s.r.o., which becomes a Vitakraft subsidiary.

Brands

Vitakraft, Poésie, VitaNature, EMOTION, Vita Minis

Geographic markets served

Eastern Europe, North America, Asia Pacific, Western Europe

Key product categories

Pet Drinks, Reptile Amphibian Food, Semi-Moist Cat Food, Pet Bird Food Treats, Small Mammal Food Treats, Semi-Moist Dog Food, Dry Dog Food, Wet Dog Food, Cat Treats Snacks, Dog Treats Snacks, Wet Cat Food, Dry Cat Food

  • 2021
    Name Value
    Annual Revenue 2021 $190,750,000
    Total facilities 2021 19
    Employees 2021 1578
  • 2020
    Name Value
    Annual Revenue 2020 $275,000,000
    Total Facilities 2020 19
    Employees 2020 1578
  • 2019
    Name Value
    Annual Revenue 2019 $275,000,000
    Total Facilities 2019 19
    Employees 2019 2000
  • 2018
    Name Value
    Annual Revenue 2018 $275,000,000
    Total Facilities 2018 19
    Employees 2018 2000
  • 2017
    Name Value
    Annual Revenue 2017 $275,000,000
    Total Facilities 2017 19
    Employees 2017 1600
  • 2016
    Name Value
    Annual Revenue 2016 $289,616,000
    Total Facilities 2016 19
    Employees 2016 2000
  • 2015
    Name Value
    Annual Revenue 2015 $356,763,000
    Total Facilities 2015 23
    Employees 2015 2000
  • 2013
    Name Value
    Annual Revenue 2013 $356,763,000
    Total Facilities 2013 23
    Employees 2013 2000
  • 2012
    Name Value
    Annual Revenue 2012 $358,160,340
    Total Facilities 2012 23
    Employees 2012 2000
  • 2011
    Name Value
    Annual Revenue 2011 $194,500,000
    Employees 2011 2500
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