2014: Vitakraft streamlines its European logistical chain, following Deuerer’s initiative to trim its product range from 3,000 to 2,000 items. 2013 (July): Vitakraft owners, the Wührmann family, sells the company to private-label pet food manufacturer Deuerer (Tiernahrung Deuerer) and an unnamed private investor. The Wührmann family retains a minority shareholding in the company. 2012 (October): Vitakraft announces an agreement with Wanpy, a Chinese manufacturer of dog and cat treats, to expand its pet food offerings into the Asian market. As part of the cooperation, a new pet food factory in Yantai in Shandong province, China, will begin production at the end of the year. The newly established distribution company, Vitakraft China, markets the new range of dog and cat food, as well as distributes pet products from the other segments of Vitakraft to the east and southeast Asia-Pacific region. 2007: Vitakraft-Werke Wührmann & Sohn acquires Agrochovex s.r.o., which becomes a Vitakraft subsidiary.
Vitakraft, VitaBasic, VitaLife, Beef Stick, Deli Chews, Cat Stick, Souprise, Super Chomp, Beef Stick, Sandy, Vita Verde, Poésie, Treaties, Cat Yums, Mininos, Emotion, Kräcker, Pro Vita, Vita
Eastern Europe, North America, Asia Pacific, Western Europe
Small Mammal Food Treats, Pet Drinks, Reptile Amphibian Food, Semi-Moist Cat Food, Pet Bird Food Treats, Semi-Moist Dog Food, Dry Dog Food, Wet Dog Food, Cat Treats Snacks, Dog Treats Snacks, Wet Cat Food, Dry Cat Food
| Name | Value |
|---|---|
| Annual Revenue 2018 | $275,000,000 |
| Total Facilities 2018 | 19 |
| Employees 2018 | 2000 |
| Name | Value |
|---|---|
| Annual Revenue 2017 | $275,000,000 |
| Total Facilities 2017 | 19 |
| Employees 2017 | 1600 |
| Name | Value |
|---|---|
| Annual Revenue 2016 | $289,616,000 |
| Total Facilities 2016 | 19 |
| Employees 2016 | 2000 |
| Name | Value |
|---|---|
| Annual Revenue 2015 | $356,763,000 |
| Total Facilities 2015 | 23 |
| Employees 2015 | 2000 |
| Name | Value |
|---|---|
| Annual Revenue 2013 | $356,763,000 |
| Total Facilities 2013 | 23 |
| Employees 2013 | 2000 |
| Name | Value |
|---|---|
| Annual Revenue 2012 | $358,160,340 |
| Total Facilities 2012 | 23 |
| Employees 2012 | 2000 |
| Name | Value |
|---|---|
| Annual Revenue 2011 | $194,500,000 |
| Employees 2011 | 2500 |
In the November 2019 issue of Petfood Industry, discover how pet treats can be made from upcycled ingredients, review top trends in dog and cat treats, learn about pet food transparency and more.