Read the October issue of Petfood Industry!
October 2018
The September 2018 issue of Petfood Industry covers how a specialty pet food company focuses on pet medical conditions and small batch and custom-made formulas to promote dog health.
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Location
Vitakraft Pet Care GmbH & Co.
Mahndorfer Heertraße 9
Bremen D - 28307
Germany
Vitakraft Pet Care develops and produces more than 2500 branded food snacks and other pet care products for dogs, cats, rodents, birds, fish, reptiles, hedgehogs and ferrets. Acquired by Deuerer in 2013, Vitakraft works with local sales companies in 19 countries around the world to stock more than 50,000 retail locations.
Milestones
2014: Vitakraft announces streamlines its European logistical chain following Deuerer’s initative to trim its product range from 3000 to 2000 articles. 2013 (July): Vitakraft-Werke's owners, the Wührmann family, sells the company to private label pet food manufacturer Deuerer (Tiernahrung Deuerer) and an unnamed private investor. The Wührmann family retained a minority shareholding in the company. 2012 (October): Vitakraft announce an agreement with Wanpy, a Chinese manufacturer of dog and cat treats, to expand its pet food offerings into the Asian market. As part of the cooperation, a new pet food factory in Yantai in Shandong province was to begin production at the end of 2012. The newly established distribution company, Vitakraft China, will market the new range of dog and cat food, as well as continue distributing pet products from the other segments of Vitakraft to the east and southeast Asia-Pacific region. 2007: Vitakraft-Werke Wuhrmann & Sohn acquires Agrochovex s.r.o., which becomes a Vitakraft subsidiary.
Brands
Vitakraft, VitaBasic, VitaLife, Flockis, Beef-Stick, Belonis, Agilitys, Freaky, Heart Breakers, Cat-Stick
Geographic markets served
Key product categories
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2017
Name Value Annual Revenue 2017 $275,000,000 Total Facilities 2017 19 Employees 2017 1600 -
2016
Name Value Annual Revenue 2016 $289,616,000 Total Facilities 2016 19 Employees 2016 2000 -
2015
Name Value Annual Revenue 2015 $356,763,000 Total Facilities 2015 23 Employees 2015 2000 -
2013
Name Value Annual Revenue 2013 $356,763,000 Total Facilities 2013 23 Employees 2013 2000 -
2012
Name Value Annual Revenue 2012 $358,160,340 Total Facilities 2012 23 Employees 2012 2000 -
2011
Name Value Annual Revenue 2011 $194,500,000 Employees 2011 2500