Read the September issue of Petfood Industry!
September 2020
In the September 2020 issue of Petfood Industry, discover how innovation drives pet food brands and what the market looks like for toppers, along with other topics.
Location
Vitakraft Pet Care GmbH & Co.
Mahndorfer Heertraße 9
Bremen D - 28307
Germany
Vitakraft Pet Care develops and produces more than 2,500 branded food snacks and other pet care products for dogs, cats, rodents, birds, fish, reptiles, hedgehogs and ferrets. Acquired by Deuerer in 2013, Vitakraft works with local sales companies in 19 countries around the world to stock more than 50,000 retail locations.
Milestones
2014: Vitakraft streamlines its European logistical chain, following Deuerer’s initiative to trim its product range from 3,000 to 2,000 items. 2013 (July): Vitakraft owners, the Wührmann family, sells the company to private-label pet food manufacturer Deuerer (Tiernahrung Deuerer) and an unnamed private investor. The Wührmann family retains a minority shareholding in the company. 2012 (October): Vitakraft announces an agreement with Wanpy, a Chinese manufacturer of dog and cat treats, to expand its pet food offerings into the Asian market. As part of the cooperation, a new pet food factory in Yantai in Shandong province, China, will begin production at the end of the year. The newly established distribution company, Vitakraft China, markets the new range of dog and cat food, as well as distributes pet products from the other segments of Vitakraft to the east and southeast Asia-Pacific region. 2007: Vitakraft-Werke Wührmann & Sohn acquires Agrochovex s.r.o., which becomes a Vitakraft subsidiary.
Brands
Vitakraft
Geographic markets served
Eastern Europe, North America, Asia Pacific, Western Europe
Key product categories
Pet Drinks, Reptile Amphibian Food, Semi-Moist Cat Food, Pet Bird Food Treats, Semi-Moist Dog Food, Dry Dog Food, Small Mammal Food Treats, Wet Dog Food, Cat Treats Snacks, Dog Treats Snacks, Wet Cat Food, Dry Cat Food
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2019
Name Value Annual Revenue 2019 $275,000,000 Total Facilities 2019 19 Employees 2019 2000 -
2018
Name Value Annual Revenue 2018 $275,000,000 Total Facilities 2018 19 Employees 2018 2000 -
2017
Name Value Annual Revenue 2017 $275,000,000 Total Facilities 2017 19 Employees 2017 1600 -
2016
Name Value Annual Revenue 2016 $289,616,000 Total Facilities 2016 19 Employees 2016 2000 -
2015
Name Value Annual Revenue 2015 $356,763,000 Total Facilities 2015 23 Employees 2015 2000 -
2013
Name Value Annual Revenue 2013 $356,763,000 Total Facilities 2013 23 Employees 2013 2000 -
2012
Name Value Annual Revenue 2012 $358,160,340 Total Facilities 2012 23 Employees 2012 2000 -
2011
Name Value Annual Revenue 2011 $194,500,000 Employees 2011 2500