2014: Vitakraft announces streamlines its European logistical chain following Deuerer’s initative to trim its product range from 3000 to 2000 articles.
2013 (July): Vitakraft-Werke's owners, the Wührmann family, sells the company to private label pet food manufacturer Deuerer (Tiernahrung Deuerer) and an unnamed private investor. The Wührmann family retained a minority shareholding in the company.
2012 (October): Vitakraft announce an agreement with Wanpy, a Chinese manufacturer of dog and cat treats, to expand its pet food offerings into the Asian market. As part of the cooperation, a new pet food factory in Yantai in Shandong province was to begin production at the end of 2012. The newly established distribution company, Vitakraft China, will market the new range of dog and cat food, as well as continue distributing pet products from the other segments of Vitakraft to the east and southeast Asia-Pacific region.
2007: Vitakraft-Werke Wuhrmann & Sohn acquires Agrochovex s.r.o., which becomes a Vitakraft subsidiary.
Vitakraft, VitaBasic, VitaLife, Flockis, Beef-Stick, Belonis, Agilitys, Freaky, Heart Breakers, Cat-Stick