Read the October issue of Petfood Industry!
October 2020
In the October 2020 issue of Petfood Industry, read about reptile, bird and small animal food trends, along with functional ingredients and sustainability.
Location
General Mills
P.O. Box 770
Wilton CT 06897
United States
General Mills is a North American manufacturer and marketer of consumer foods and pet food; entering the pet food market in 2018 with the acquisition of Blue Buffalo. Blue Buffalo is manufactured in the U.S. through a hybrid network of owned and contracted facilities. The company's dry formulas include LifeSource Bits, a blend of nutrients and antioxidants.
Milestones
2019 (May): Blue Buffalo and Petco Foundation award a US$250,000 grant to Morris Animal Foundation to fund feline cancer studies. As of May 2019, the partnership has invested US$15 million in pet cancer research and treatment since 2010. 2018 (April): General Mills acquires Blue Buffalo. 2015 (July): In its initial public offering, Blue Buffalo raises US$677 million for market cap of US$5.3 billion. Renaissance Capital deems it the fifth-largest IPO of the year to date. 2014 (September): The company begins manufacturing operations at its Heartland facility in Joplin, Missouri, USA, which is expected to meet most needs for dry food production for the next several years. 2014 (May): Purina sues Blue Buffalo for false advertising. 2012 (July): Blue Buffalo Pet Products is formed as a Delaware, USA, corporation, and a corporate reorganization exchanged the stock of Blue for the stock of BBPP. Additionally, BBPP established another Delaware corporation, Blue Pet Products, Inc., which then became the sole shareholder of Blue. 2006 (December): The company converts into a corporation under the name Blue Buffalo Company, Ltd. 2002 (August): The Blue Buffalo Company, LLC, is founded.
Brands
Basics, Wilderness, Freedom, Life Protection Formula, Natural Veterinary Diet
Geographic markets served
North America, Asia Pacific
Key product categories
Dry Dog Food, Cat Treats Snacks, Wet Dog Food, Wet Cat Food, Dog Treats Snacks, Dry Cat Food
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2019
Name Value Annual Revenue 2019 $1,430,000,000 Production Plants 2019 1 Total Facilities 2019 5 Employees 2019 1800 -
2018
Name Value Annual Revenue 2018 $1,300,000,000 Production Plants 2018 1 Total Facilities 2018 5 Employees 2018 1800 -
2017
Name Value Annual Revenue 2017 $1,275,000,000 Production Plants 2017 1 Total Facilities 2017 5 Employees 2017 1800