Lider Petfood was established in 2008, and according to the company 40% of dry pet food sold in Turkey is now produced in Lider manufacturing facilities. Its manufacturing facilities are located in Salihli Industrial Zone near Izmir, Turkey. The company produces dry and wet pet food and treats, in economy up to super premium categories. Lider Petfood has more than 500 products within its own brands, and it sells into multiple channels, including mass market, pet shops, veterinary clinics and online. The company’s brands are sold in more than 50 countries around the world.