Lider Petfood

Contact Information

Location

Lider Petfood
Anadolu Cad.No:41 Megapol Tower K.10 D.101
Bayraklı, Izmir 35530
Turkey
Lider Petfood was established in 2008, and according to the company 40% of dry pet food sold in Turkey is now produced in Lider manufacturing facilities. Its manufacturing facilities are located in Salihli Industrial Zone near Izmir, Turkey. The company produces dry and wet pet food and treats, in economy up to super premium categories. Lider Petfood has more than 500 products within its own brands, and it sells into multiple channels, including mass market, pet shops, veterinary clinics and online. The company’s brands are sold in more than 50 countries around the world.

Milestones

2020: The company establishes a subsidiary in Belgium to handle distribution for Europe. 2020: Lider Petfood launches an online marketplace and begins selling online in Turkey. 2020: The company builds a new production line in its second manufacturing facility and capacity reaches 150,000 MT. 2020: Lider Petfood begins building its bentonite cat litter production facility in Ordu, Turkey. 2019: The company buys its second manufacturing facility.

Brands

Spectrum, Reflex, Reflex Plus, Proline, Bonnie, Trendline, Enjoy, Thunder, King, Jetix, New Cat, New Dog

Geographic markets served

Key product categories

Pet Bird Food Treats, Small Mammal Food Treats, Cat Treats Snacks, Wet Cat Food, Wet Dog Food, Dog Treats Snacks, Dry Cat Food, Dry Dog Food

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