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Company Overview
Rua JORGE TZACHEL
475 ANDAR 1 SALA 1 ITAJAI
Brazil
BRF reported a 33 percent revenue increase in its pet segment in 2022 as a result of acquisitions made in 2021.
BRF became a major player in the Brazilian pet food market in 2021 with the acquisitions of established manufacturers Hecosul and Mogiana. The company paid R$1.35 billion (US$234 million) for the two companies. The company said the acquisitions would give it 10 percent of the Brazilian pet food market.
Hercosul produces and distributes dry and wet dog and cat foods, with brands such as Biofresh, Three Dogs, Three Cats, Primocão, Primogato, Apolo and Átila. It has plants in Ivoti and Vacari in Brazil and a new plant in Doctro Jaun Leion Mallorquin, Paraguay.
Mogiana’s product portfolio includes superpremium Guabi Natural, Gran Plus in the high premium segment, Faro in the premium segment, in addition to the Herói and Cat Meal brands in the standard segment. The company operates with a strong presence in the southeast region, in addition to exporting products to countries in the Caribbean, Europe and South America. For this purpose, the company has two production units in Campinas and Bastos, Brazil.
BRF became a major player in the Brazilian pet food market in 2021 with the acquisitions of established manufacturers Hecosul and Mogiana. The company paid R$1.35 billion (US$234 million) for the two companies. The company said the acquisitions would give it 10 percent of the Brazilian pet food market.
Hercosul produces and distributes dry and wet dog and cat foods, with brands such as Biofresh, Three Dogs, Three Cats, Primocão, Primogato, Apolo and Átila. It has plants in Ivoti and Vacari in Brazil and a new plant in Doctro Jaun Leion Mallorquin, Paraguay.
Mogiana’s product portfolio includes superpremium Guabi Natural, Gran Plus in the high premium segment, Faro in the premium segment, in addition to the Herói and Cat Meal brands in the standard segment. The company operates with a strong presence in the southeast region, in addition to exporting products to countries in the Caribbean, Europe and South America. For this purpose, the company has two production units in Campinas and Bastos, Brazil.
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