Webinar: New pet food ingredients: follow these steps to legally use

Online - On-Demand Webinar

Watch on-demand now to learn about the AAFCO Ingredient Definitions process and timelines.

There is a general lack of knowledge about the AAFCO process and the steps to follow to establish a new ingredient definition so a new pet food ingredient can be used in pet foods sold in the U.S. New ingredient definitions are requested by industry through a process managed by the AAFCO Ingredient Definitions Committee (IDC). This presentation walks the audience through the AAFCO Ingredient Definition Process, explaining the responsibilities of the Requester of the definition, the AAFCO Investigator, the AAFCO Ingredient Definitions Committee, and FDA Center for Veterinary Medicine. Based on science, this process makes it possible for new pet food ingredients to enter the marketplace following a procedure that is designed to fully explore the new ingredient and its safety for the intended use for specific pet species prior to being used in any pet food product being sold in the U.S. 


  1. Develop an understanding of the AAFCO Ingredient Definitions process.
  2. Learn what resources exist for the requester (that’s you).
  3. Learn the contents of a complete definition request package.
  4. Understand the timelines and steps in the AAFCO process.

This webinar is presented by Petfood Industry and WATT Global Media.


Speaker Info:

Susan Hays headshotSusan M. Hays, AAFCO Executive Director

Susan Hays is the first executive director of AAFCO (Association of American Feed Control Officials) in its 110-year history. She has served non-profit agricultural organizations since 1987. While Sue was with agricultural organizations, she attended AAFCO meetings, served as an industry adviser on AAFCO committees, and got to know the people and issues affecting the regulatory professionals. Since beginning with AAFCO, Sue has assisted AAFCO committees working on pet food projects including Pet Food Label Modernization, Independent GRAS Conclusions, and the Ingredient Definitions Committee.