Clean label pet food and treat sales are up and manufacturers are switching from artificial or synthetic ingredients to ones that are familiar, simple, and “real” in consumers' eyes. How can you capture this growing opportunity and create products that pets and their parents will salivate over? We can help you formulate innovative pet food products with authentic ingredients that are easy to pronounce and that have the needed properties to perform in your specific application. Featured speakers will include Hanjoo Chae, Manager Technical Development Innovation, and Patrick Luchsinger, Manager, Marketing & Business Development- Pet Food Segment.
WHAT YOU’LL LEARN:
- What consumers are looking for and the market opportunity in the clean label pet food space.
- How to choose ingredient solutions for just-right performance and appeal.
- How to solve clean label processing and end-product issues.
- How to assess the value of clean label ingredient solutions to bring differentiation to your product.
This webinar is sponsored by Ingredion and presented by Petfood Industry and WATT Global Media.
Speaker Info:
Hanjoo Chae is the Manager, Technical Development Team for Ingredion Incorporated which has over a 100 year history of providing ingredient solutions and innovation globally. His responsibilities include providing technical expertise and support to customers for a broad range of pet food/treat applications as well as for human food and beverage. He incorporates his high level of knowledge of Ingredion’s technologies and applications with customers’ products on Bench top/ Pilot plant formulation development. He helps identify how pet food/treat customers can enhance and expand their product offerings by using Ingredion’s technologies and ingredient solutions. Prior to joining Ingredion Incorporated, Hanjoo worked for 10 years at the R&D Center for Nongshim Co. Korea before joining National Starch’s Asia Pacific Region in 2000. He came over to the North America Technical Service team in 2004 as a Technical Service Manager prior to it becoming Ingredion Incorporated. Hanjoo holds a Ph.D Food and Biotechnology from the Graduate School of Yonsei University, Korea.
Patrick Luchsinger is the Manager, Marketing & Business Development – Pet Food Segment at Ingredion Incorporated, which has over a 100 year history of providing ingredient solutions and innovation globally. A position he has held for over 1 an half years. His responsibilities include developing new products for the pet food market, researching and understanding pet food market insights, and managing product lines for Pet Food. He works to ensure accomplishment of regional pet food business objectives regarding ingredients and works collaboratively with the regional Go to Market team. Prior to his current position at Ingredion Incorporated, Patrick worked for 8 year at Ingredion as a Marketing Manager for Nutritional Ingredients. Previous to Ingredion he spent 10 years with Lipid Nutirtion BV in the food/dietary supplement industry as the North American Marketing Manager, responsible for the marketing and implementation of strategy for their nutritional ingredient lines in North America. Patrick holds a Masters of Business Administration degree in Marketing from Lewis University and a Bachelors Degree in Liberal Arts & Sciences from the University of Illinois.