Webinar: Innovating for the future of plant-based pet food

2/9/21 9:00 am CDT
Online - Webinar

Petfood Industry webinar logoRegister to learn strategies to successfully incorporate plant proteins into pet diets.

Plant-based pet food demand is on the rise. This roundtable-style webinar will feature a panel of experts that will shed light on the plant-based consumer and considerations for innovating healthy and nutritious on-trend plant-based pet diets. Featured speakers will include Tom Vierhile, Innova Market Insights, Kate Guan and Ruben Santana, Kerry. 

This webinar will broadcast at: 9:00 AM CST (Chicago) / 3:00 PM GMT (London) / 11:00 PM CST (Beijing).


  1. Plant-based ingredient trends (human and pet) and what to expect within the next 3-5 years.
  2. Kerry logoNew and novel human food innovations likely to inspire plant-based pet food new product development.
  3. Strategies to successfully incorporate plant proteins into pet diets.

This webinar is sponsored by Kerry and presented by Petfood Industry and WATT Global Media.


Speaker Info:

Tom Vierhile, Vice President Strategic Insights, North America, Innova Market Insights

Tom VierhileTom Vierhile is VP of Strategic Insights North America for Netherlands-based Innova Market Insights and has 20+ years of experience in packaged goods reporting and analysis. Based in Fairport, New York, he is a new product marketing expert and has been quoted by Bloomberg, Ad Age, The Wall Street Journal and NPR. Tom has a bachelor's degree in marketing from St. Bonaventure University and an MBA from the State University of New York at Buffalo.




Kate Guan, Business Development Specialist, Kerry

Kate GuanKate Guan is the business development specialist for Kerry plant-based meat sub end use market with more than 6-years working experience in the food industry. In this role, she partners with sales, R&D, supply chain and marketing divisions to drive collaborative solutions for Kerry customers. Kate has a technical background with Food Science Master’s degree from UC Davis and has 5 years of R&D experience in product development.




Ruben Santana, Global Pet R&D Director, Kerry

Ruben SantanaRuben Santana is the Global Director of RD&A for Kerry Pet Wellness & Nutrition. Ruben holds a Food Science Master’s degree from the Hohenheim University in Germany with 28 years of experience in the human and pet food industries. Over the past 17 years, Ruben has been leading product innovation for wet and dry food and treats for numerous leading pet food companies including the development of plant-based meat emulates, reformed meat and “chunks in gravy” products that deliver cosmetic appeal to pet owners.