Emerging dog, cat treat trends reflect a changing market

11/3/15 9:00 am CDT
Online - Webinar

David Sprinkle, research director for Packaged Facts, brings you up to date on the US dog and cat treat market, spanning conventional (indulgent) treats, nutraceutical treats and chews (including dental), with a focus on how product format and functional benefit trends are shaping market sales and future outlook. The session features up-to-the-minute perspectives from Packaged Facts’ April 2015 pet owner survey, as well as current and trended historical mass market sales, independent natural channel sales and national consumer survey data.


  • Learn how humanization, premiumization and health and wellness are prompting pet owners to spend more than ever on pet products.
  • Tap into dog and cat owner pet food and pet products spending habits (where they shop, what they are buying and how often).
  • See what kinds of functional pet treats pet owners are purchasing and how ingredients, pricing, treat shape and coupons affect buying decisions.

This webinar is presented by Petfood Industry and WATT Global Media.

Speaker Info:

David Sprinkle - research director for Packaged Facts

David Sprinkle

David Sprinkle sets the direction for Packaged Facts’ pet product market and shopper insight reports and manages the firm’s pet owner survey program. In this context, he has presented on the pet market at conference events including Petfood Forum, Global Pet Expo, PIJAC’s Top2Top, Private Label Manufacturers Association Pet Industry Panel, SupplySide MarketPlace, SupplySide West Animal Nutrition Summit, PIJAC Canada National Pet Industry Trade Show and VetHealth Global. Prior to PackagedFacts, Sprinkle worked for the Marigny Research Group as an analyst, editor and research coordinator for consumer product and demographic reports. He also taught business communications at Tulane University’s Freeman School of Business, where he earned his MBA.