GfK’s retail audit of the Chinese pet care market consist of tracking the sales out of online (total China) and pet shops, mass merchants and veterinary clinics in Beijing and Shanghai, which are the two most important markets within China.
The Chinese pet food market is growing and forecasted to continue to grow. ‘Growth drivers of the Chinese Pet food market’ is going to explore where the growth is coming from. Are there particular channels (i.e. Online or Mass or Pet shops) driving the growth? Just to assume that all behave the same way, only because the total market is growing is misleading. The same applies in looking at the different pet food and snacks segments like: Grain Free or Natural. Is the growth coming through continuous expansion of existing products or new offerings through new product launches? What is more popular the local Chinese or the global players?
The presentation will take a more in-depth look at what is driving the Chinese pet food market.
WHAT YOU’LL LEARN:
This webinar is the first in the Pet Food Global Market Focus series presented by Petfood Industry and WATT Global Media.
Pushan Tagore, director of pet care global for GfK, studied international management at Oxford Brookes University in the UK and has more than 12 years’ experience in consumer research. His career started with the Nielsen Co. and includes five years in a regional market research role with Hill’s Pet Nutrition. In his current role with GfK, he is responsible globally for all pet food syndicated retail tracking and consumer research.