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Last year saw a host of “enhanced kibbles” entering the pet food market – and pet owners clamored for these latest ”high-performance” options. Sales grew by 36% in just 6 months. But, today’s sales juggernaut in pet specialty can be tomorrow’s underachiever. So how can pet retailers and manufacturers separate the true stars from the “one-hit wonders”? Using point-of-sale data from GfK’s US panel representing over 11,000 pet specialty outlets, Lange will bring audiences up to date on the trends driving the pet retail market today. Is enhanced kibble still the fastest growing category, or is it already showing signs of fatigue? Is it just a sub-set of a stronger growing “grain-free” category – or will it revive the Dry category, which lost so much ground to Wet and Treat SKUs? Lange will also take a look at the emerging category of “raw infused” kibbles, charting its sales over the past year and its potential for the future. And we will look over the horizon for new trends likely to shape the market in months and years to come.
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WHAT YOU’LL LEARN:
This webinar is the second in the Pet Food Global Market Focus series presented by Petfood Industry and WATT Global Media.
As Business Group Director for GfK's Pet Nutrition offering, Maria works with major pet industry clients, including leading manufacturers and retailers, to help them stay a step ahead of changes in the marketplace. She is expert at detecting trends in GfK’s unmatched purchase database representing about 11,000 pet stores (and more than 30,000 veterinarian clinics) nationwide. Her analyses reveal emerging opportunities at the product, category and regional levels. She has also worked on GfK’s Optics and Consumer Electronics panels, guiding key clients through high-level analytics. Maria was selected under the 2014 “Top 20 Researchers you need to know” by Survey Magazine. She holds a degree in International Culture and Business Studies from Universität Passau (Passau, Germany).