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Pet food sales have shown growth year on year, globally with American and Asian countries always being mentioned as those which show the most potential for the pet food business. What are about countries such as South Africa, have we forgotten about Africa? GfK’s retail audit of the South African pet care market consist of tracking the sales out of the veterinary channels, namely veterinary practices and vet shops which are valuable channels within South Africa. These two channels have continued to grow year on year in sales value and are forecasted to continue to grow. We will explore the growth drivers of the sales value to these channels. Could there be external factors which might have contributed to this growth and are there new trends in pet food such as Grain-Free, Natural food which could have contributed to this growth? Are there growth trends from other features such as life stage which could have also contributed? Is the growth coming through continuous expansion of existing products or new offerings through new product launches? What is more popular in the veterinary channels, the local, South African, or the global players?
The presentation will try to look into more in-depth what is driving the South African pet food market.
This webinar will broadcast at:
WHAT YOU’LL LEARN:
Are there any external factors which might have contributed to the growth of these two channels?
Are particular segments like ‘Grain – Free’ driving market growth?
Who is dominating the market: Local vs. Global?
This webinar is the third in the Pet Food Global Market Focus series presented by Petfood Industry and WATT Global Media.
Yolanda Nkangana has been a Commercial and Retail Product Manager of the pet care category at for GfK for 4 years. Before completing a Management Advancement Programme through Wits Business School, she had received a national diploma in Marketing from Nelson Mandela Metropolitan University (NMMU) and a Bachelor of Technology in Marketing from the University of South Africa (UNISA). From 2006 to 2012, she joined FMCG industry where she gained approximately 6 years of experience in numerous marketing roles for Procter & Gamble’s pet food brands which were sold exclusively through the veterinary channels Some of the roles were Loyalty Programme coordinator, promotions coordinator and marketing coordinator to name a few. Thereafter she joined the market research industry by being part of the GfK team in 2012. Yolanda Nkangana’s experience in public speaking includes presenting in front of retailers and manufacturers in South Africa of up to 40 people and this is her first webinar.