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In the U.S., pet specialty retail has experienced a shift toward the “premiumization” of dog and cat food for the last decade. This strong trend is driven by pet owners, as well as pet food manufacturers responding to demand with an increase of natural, grain-free or raw premium pet foods. One area we will examine, is the latest growth trends in the U.S. and French markets. The competition for the specialty market also is changing as more pet owners are opting to buy pet food, treats and products online. We’ll discuss strategies on how the U.S. and French pet specialty retail market can compete against e-commerce pet products.
WHAT YOU’LL LEARN:
This webinar is the first in the 2017 Pet Food Global Market Focus series presented by Petfood Industry and WATT Global Media.
Graduated in a Master of marketing at ICN Business School in Nancy (France), Edouard Lefeuvre joined GfK in 2012. Edouard worked on different categories at GfK and he is now Senior marketing consultant responsible of Petfood. As Senior consultant, Edouard analyzes the Petfood market in Pet retail for the main manufacturers of the French market, and already presented at different events like ExpoZoo organized in Paris last January and in Montreal in August.