Webinar: U.S., French pet food specialty retail trends

9/11/17 9:00 am CDT
Online - Webinar

#1-Pet-Editorial-Webinar-200x200To register to learn strategies for U.S. and French pet specialty retail markets, CLICK HERE.

In the U.S., pet specialty retail has experienced a shift toward the “premiumization” of dog and cat food for the last decade. This strong trend is driven by pet owners, as well as pet food manufacturers responding to demand with an increase of natural, grain-free or raw premium pet foods. One area we will examine, is the latest growth trends in the U.S. and French markets. The competition for the specialty market also is changing as more pet owners are opting to buy pet food, treats and products online. We’ll discuss strategies on how the U.S. and French pet specialty retail market can compete against e-commerce pet products.

This webinar will broadcast at:

  • 9:00 AM Central (Chicago)
  • 4:00 PM CEST (Paris)

WHAT YOU’LL LEARN:

  • What "healthy" segments are well developed in the US vs. a more traditional French market.
  • Which "healthy" segments are still growing in both countries.
  • How new competition impacts the strategy of pet specialty retail.

This webinar is the first in the 2017 Pet Food Global Market Focus series presented by Petfood Industry and WATT Global Media.

 


Speaker Info:

Edouard Lefeuvre, Senior Marketing consultant, GfK

Graduated in a Master of marketing at ICN Business School in Nancy (France), Edouard Lefeuvre joined GfK in 2012. Edouard  worked on different categories at GfK and he is now Senior marketing consultant responsible of Petfood. As Senior consultant, Edouard analyzes the Petfood market in Pet retail for the main manufacturers of the French market, and already presented at different events like ExpoZoo organized in Paris last January and in Montreal in August.

 

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