Webinar: How human food trends impact pet food formulations

Online - On-Demand Webinar

Trouw webinar logoWatch on-demand now to learn how human trends impact pet food, CLICK HERE.

Who eats better, humans or Pets? How consumers think about food is rapidly changing and with the rise of the humanization of pets, many of these trends cross over into pet food as well. From label trends to fast growing ingredients – from Proteins to Superfoods, join Nielsen as we examine key attributes that are spanning the store and becoming important in Pet as manufacturers take human inspiration in determining what’s next for the pet bowl.



  • How pet food trends are mirroring and, in some cases, even outpacing human food trends.
  • The hottest and fastest growing pet food ingredients, including superfoods and proteins.
  • How to drive return on pet food product innovation.

This webinar is sponsored by Trouw and presented by Petfood Industry and WATT Global Media.


Speaker Info:

James Restivo, director of client consulting at Nielsen

Restivo headshotIn his 15-year career in insights, which spans Nielsen and the United States Census Bureau, James Restivo has specialized in consumer and shopper understanding. Currently a Director of Client Consulting at Nielsen, James helps CPG manufacturers of all sizes - from Fortune 500 to small start-ups - use consumer insights to inform their decision-making and drive growth. In his role at Nielsen, James also leads a team of Pet vertical experts who explore emerging trends and industry challenges across Pet categories and brands to help clients balance the needs of their consumers and trade partners.