Serge BoutetSerge Boutet is the manager of petfoods and nutrition at Mondou Ltd. ([email protected]).From the AuthorNutritionInnovation in pet nutrition and ingredientsSince the early age of pet nutrition, innovations have become part of petfood's development. From the use of amino acids, flavoring agents, herbs and glucosamine, innovations have always had their prime spot in pet nutrition.Market Trends and ReportsThe challenges of sourcing novel functional petfood ingredientsAs a result of increased nutritional awareness and consumer demand for more nutritious foods made with better ingredients, we have seen in the past 25 years the emergence of the superior quality petfood segment. These novel foods are based on the inclusion of primarily natural and functional ingredients.Page 1 of 1