Lynn Dornblaser

Lynn Dornblaser is Director of CPG Trend Insight for Mintel International (www.mintel.com).
From the Author
Market Trends and Reports
New petfood products: What comes after humanization?
It seems that the days of humanization being only about petfood products that look just like human foods may be coming to an end. That does not mean that we will not continue to see more products on the market that do, in fact, look like human food.
Rachael Ray’s Nutrish Just 6 dog food and dog treats are made with only six main ingredients (plus vitamins and minerals), the company says—a way to reach consumers with easy-to-understand ingredients and ingredient statements.
Page 1 of 1