Paula Flores Paula Flores is the head of pet care research for Euromonitor.From the AuthorMarket Trends and ReportsPrivate label’s new edge in petfoodThe acquisition of Vitakraft, a company that ranks seventh in global pet care, by Tiernahrung Deuerer, a private label manufacturer, is expected to imprint a new dynamism and boost competition within the industry, and it clearly is a sign of more challenging times. Overall, the pet care market has proved somewhat recession-proof, resisting the strong winds of economic uncertainty in a positive fashion.Page 1 of 1
