News & Newsletters: Page 695

Hill's forms petfood distribution network to aid pets during emergencies

Hill's Pet Nutrition has established a Disaster Relief Network through the Hill's Food, Shelter & Love program, which will enable Hill's to quickly deploy petfood resources in case of an emergency. The Network consists of nearly 100 participating shelters across the US that Hill's can coordinate with to distribute emergency food supplies to pets in need.

Brand Insights

Pet Food Manufacturer Thinks Outside the Box with EDL’s Double Tight Wrap Machine

EDL, as Massman Company

EDL Double Tight Wrap shrink wrapping machines use two perpendicular bands of LDPE film to tightly unitize and totally enclose a product or collation.

Pet Food Manufacturer Thinks Outside the Box with EDL’s Double Tight Wrap Machine

Mars Petcare to expand German petfood production facility

Petfood maker Mars Petcare's German subsidiary will invest €17.4 million (US$22.8 million) in its plant in Verden an der Aller, Germany. The company says the money will be spent to expand petfood production facilities that manufacture single-serve pouches.

Five packaging companies to form one business

Five packaging companies in North America and Europe announced their intent to combine and operate as one global company, under the name Exopack Holdings Sarl, a Luxembourg-based company. The combined business will have 63 plants and 8,650 employees.

Petcurean sponsors film featuring dogs, cats at Tribeca Film Festival

Canadian petfood brand Petcurean commissioned director, Keith Hopkin, to create a film featuring dogs and cats for Tribeca Film Festival in New York, USA. Scenes within the film, shot in upstate New York and Southern California, USA, feature dogs and cats running through snow-covered farm fields and trails, swimming and diving into pools, playing and chasing birds.

H.H. Backer renames fall pet industry show as Total Pet Expo

Trade show organizer H.H. Backer Associates announced several changes to its annual autumn pet industry show in Chicago. Backer says the show will have new attractions, a fresh graphic look and a new name, Backer's Total Pet Expo.

Mars Veterinary develops at-home dog breed identification kit

Mars Veterinary, which specializes in pet care and canine genetic breed identification, has developed a 3-in-1 do-it-yourself dog DNA test that allows owners to identify the breeds that make up their mixed-breed dog. The Wisdom Panel 2.0 from Mars Veterinary tests for more than 200 dog breeds and varieties, including all American Kennel Club registered breeds.

Alltech Analytical Services Laboratory analyzes 1,000th feed sample

The Analytical Services Laboratory powered by Alltech, established in September 2012, recently processed their 1,000th feed sample. The lab, which utilizes LC-MS/MS analytical technology, has allowed Alltech to gain valuable insights into mycotoxin levels and trends globally.

IBISWorld offers report on UK petfood stores, garden supply market

The UK garden supply and petfood stores industry has faced a number of factors over the past five years that caused the industry's revenue to fall, according to IBISWorld's research report. The report says sustained recessionary economic conditions have led to a significant decrease in disposable income for consumers, who subsequently reduced discretionary purchases.

Registration opens for Petfood Forum China 2013

Registration is now available for Petfood Forum China 2013, scheduled for August 23 at the Shanghai World Expo Exhibition and Conference Center. Participants who register by June 15 will save more than 15%.

SuperZoo University to feature animal wellness, business development, technology courses

SuperZoo, the national show for pet retailers, will take place July 23-25 in Las Vegas, Nevada, USA, offering a number of resources for companies, including an enhanced SuperZoo University. SuperZoo University is an educational program for pet retailers, which offers seminars on marketing trends and technologies, animal wellness education, hands-on grooming demonstrations and more.

Iams petfood brand campaign reminds owners that pets aren't vegetarians

Petfood company Procter & Gamble recently relaunched its Iams ProActive Health premium dry dog and cat food brands. This includes "new marketing messages that remind pet owners that their dogs and cats are not vegetarians," according to Jon Moeller, chief financial officer of P&G.

Purina ONE dog food, Dognition to study canine intelligence

Purina ONE brand dog food is working with Dognition, the science-based service that enhances relationships between dogs and their owners, to share the Dognition Experience with Purina customers, contribute to canine research and develop educational content. The Dognition Experience includes a range of services and benefits for dog owners, including a series of interactive games to play with their dogs, each designed to assess key dimensions of intelligence: empathy, communication, cunning, memory and reasoning.

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