News & Newsletters: Page 720

Petfood manufacturer Natural Balance sponsors Rose Bowl parade float

Petfood manufacturer Natural Balance sponsored a float in the 2013 Rose Bowl parade honoring military working dogs. The Rose Bowl parade, held in Pasadena, California, USA, featured the petfood maker's "Canines with Courage" float, on which four handlers and their dogs rode, representing the US Air Force, Army and Marines.

Packaging provider releases online sustainability report

PaperWorks Industries Inc., a North American packaging provider, has released its first annual public sustainability report online, titled, Sustainability: It’s A Part of our Heritage. Compiled according to the Global Reporting Initiative Guidelines, the report measures PaperWorks' economic, social and environmental performance in 2010 and 2011, as well as outlines challenges and opportunities presented by the integration of four different companies.

Market Trends and Reports

Sheba launches wet cat food brand Facebook campaign

Petfood company Sheba has launched a new online campaign to encourage pet owners in Singapore to purchase its premium wet cat food brand. The petfood company appointed BBDO Proximity Singapore to create a social media campaign that focused on developing an online community of cat owners who can endorse and raise awareness about Sheba's products.

US East Coast port strike temporarily averted

The threat of a strike by longshoremen at 15 ports on the US East Coast, which would have likely increased shipping costs, has been temporarily averted, according to Global Development & Management LLC, which helps petfood manufacturers establish export markets. The International Longshoremen's Association and the Maritime Alliance agreed to extend the current contract until January 28, 2013.

Freshpet to expand refrigerated petfood production

Petfood manufacturer Freshpet purchased a US$2.9 million plant in Hanover Township, Pennsylvania, USA, to expand production of its fresh, refrigerated petfood. The 60,000-square-foot petfood facility is expected to add 100 jobs at Freshpet when it opens in 2013.

Research and Markets offers report on pet care product innovation

Research and Markets has added the From Gourmet to Grain-free: Innovation in a Resilient Global Pet Care Industry report from Euromonitor International to its offering. According to the report, despite economic uncertainty, pet care continues to see strong retail growth, with an increasing importance on product innovation and segmentation.

Supreme Petfoods to air webinar for pet owners on January 9, 2013

Supreme Petfoods will air the next webinar in a series for pet owners on January 9, 2013, focusing on sugar in a pet's diet and pet obesity problems. The webinar will be hosted by specialist exotics veterinarian, Molly Varga, who will also explore dangers caused by hidden sugars in unlikely places.

Iams to donate petfood to shelters for YouTube video views

Iams petfood brand has partnered with the Talking Animals Channel on YouTube to create a video of a classic song performed by singing pets. For every like, share and view of the video, the petfood brand will donate a meal to homeless pets in its shelter network.

Pet Food Safety

China responds to chicken jerky dog treat complaints

The Chinese government has responded to complaints about chicken jerky treats imported from that country that have been linked to dog illnesses in the US and have been the subject of recent investigations by the US Food and Drug Administration. Congressman Jerry McNerney wrote a letter to the Chinese government about the chicken jerky treats, asking the government to "consider halting production of these chicken jerky treats until the FDA can determine whether or not the products contain tainted material."

Wet, dry cat food study links diet preference to nutrient intake

New research from an experiment with wet and dry cat foods may explain the reason some cats are so picky about their petfood. The study, published in the Journal of Comparative Physiology B, offered different petfood options to cats.

AIB International to host food safety, sanitation seminar

AIB International is hosting a Food Safety and Sanitation for Food Plants seminar to address the increasing number of food and petfood products being recalled each year due to failures in food safety programs. The seminar will cover what food and petfood manufacturers need to know about developing and maintaining successful food safety programs, including employee training, regulatory requirements and more.

Champion Petfoods resumes petfood production at Canada facility

Champion Petfoods says it has resumed production of two petfood brands after a fire destroyed a dryer at the petfood company's plant in Morinville, Alberta, Canada. The company will resume production of its Orijen and Acana petfood brands and products will be delivered to retailers during December.

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