News & Newsletters: Page 5

Pet Food Marketing and Branding

Post Consumer Brands delivers 91,000 meals to people, pets in need

During National Volunteer Month, employees packed tens of thousands of meals and pet food packs to support families and pets facing food insecurity.

Post Consumer Brands employees across 18 U.S. and Canadian sites provided over 91,000 meals and pet food packs through the fourth-annual “Ingredients for Good” initiative.

Pet Food Marketing and Branding

Purina partners with Men in Blazers to connect soccer fans and pet lovers

Pet food company teams up with the soccer media network to launch content, fan campaigns, and a pet-friendly live event in St. Louis, Missouri, U.S.

Purina joins Men in Blazers as the Official Pet Food and Pet Treats Partner, with integrations across digital shows, social media and newsletters.

Pet Food Marketing and Branding

How pet food brands can win in the crowded e-commerce market

To succeed in a crowded and fast-changing digital landscape, pet food brands must tailor strategies to each marketplace while maintaining strong brand identity and operations.

For pet food companies, consistent branding and messaging across all channels is essential for a successful e-commerce strategy.

Thai Union PetCare sales climb 5.5% in Q1 despite broader slowdown

Amid weaker seafood sales, Thai Union’s PetCare business posted year-on-year growth with strong margins and continued investment in supply resilience.

Trade show collaboration to connect European and Middle Eastern pet markets

Zoomark and Petzoo Eurasia partnership aims to strengthen industry ties between Europe and Turkey and expand access to emerging markets in the Middle East.

Selçuk Çetin and Enrico Zannini note the collaboration is part of a broader strategy to support global pet industry growth through more interconnected trade platforms.

Datacor acquires Baytek, names chief AI officer

Recent moves aim to boost data management and AI-driven innovation for process manufacturers and pet food, animal feed suppliers.

Mars opens $450M Royal Canin facility in Ohio

The Lewisburg site marks Mars' biggest investment in Royal Canin manufacturing and adds to the company’s $6 billion in recent U.S. operations spending.

The Mars Royal Canin Facility in Lewisburg, Ohio, U.S., is part of a $6 billion investment in U.S.-based manufacturing.

Zoomark 2025 draws record crowd, showcases global pet industry trends

The biennial trade show welcomed nearly 31,000 visitors and 1,268 exhibitors, highlighting sustainability, innovation and international growth.

Zoomark 2025 hosted 1,268 exhibitors from 56 countries — including 43 startups — across 90,000 square meters, a 32% increase in show floor space from 2023.

Pet Food Marketing and Branding

Nutrish updates branding to meet evolving pet owner priorities

Refreshed identity emphasizes clear communication, real ingredients and continued support for shelter pets.

Nutrish is launching a refreshed look and packaging nationwide in spring and summer 2025.

Market Trends and Reports

Survey: Pets play life-saving role for many Americans

More than half of U.S. pet owners say their dogs or cats have saved their lives, and nearly as many would give up years of their own life to extend their pet's, according to a new survey from Nulo.

A new survey from Nulo said 56% of respondents stated they would trade years off their own life so their pet could live longer.

Global Commerce

Pet food drives exports as Brazil’s pet sector breaks records

Pet food and treats accounted for 86% of Brazil’s total pet exports.

Container Ships Loaded With Kibble Leaving The Port Of Rio, Brazil

Global Commerce

Corn price increase may impact Brazilian pet sector

Climate, low harvest, and high demand are putting pressure on the price of corn, the most used plant-based raw material in the production of pet food. Experts explain how this may impact the sector.

Ear Of Corn With Coins Instead Of Kernals

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