News & Newsletters: Page 773

Market Trends and Reports

PetFoodia.com provides petfood reviews for consumers

PetFoodia.com is a new website that provides reviews of dog food and cat food as well as dog food and cat food coupons. Additionally, the site answers questions pet owners may have regarding foods that their pets can or cannot eat and pet health, as well as provides questions to ask a veterinarian and coupons for petfood.

Nestle unveils solar panels at Arizona, USA, petfood manufacturing facility

Nestle Purina PetCare unveiled the region's largest private solar panel array at its Flagstaff, Arizona, USA, petfood manufacturing facility. The 1,900 solar panels, designed and installed by REC Solar, cover more than 70,000 square feet of the rooftop at the petfood manufacturing plant, which the company says will allow it to use Arizona's average of 300 days of sunshine per year to produce emission-free solar electricity.

Nestle's solar panels cover more than 70,000 square feet on the roof of its Arizona, USA, petfood manufacturing facility.

Pack Expo Las Vegas 2011 sets attendance records

PMMI, owner and producer of Pack Expo, reported that Pack Expo 2011 broke event records, with more than 26,000 attendees, 1,559 exhibitors and nearly 630,000 net square feet. The Expo, which took place in September 26-28, in Las Vegas, Nevada, USA, reported a 14.8% jump in visitor attendance with 26,084 attendees, compared to the previous show's attendance.

Cesar Canine Cuisine presents Hero Dog Awards in November

The American Humane Association Hero Dog Awards, presented by Cesar Canine Cuisine, will air on Hallmark Channel on Friday, November 11. The inaugural awards event celebrates the special relationship between canines and humans, and recognizes extraordinary acts of heroism performed by ordinary dogs.

The Hero Dog Awards, hosted by Carson Kressley, will air on Hallmark Channel on November 11.

Hill's petfood, petMD partner for dog nutrition quiz

In celebration of National Pet Wellness month, Hill's Science Diet Ideal Balance petfood is partnering with petMD for an interactive quiz designed to help pet owners better understand dog nutrition. During the month of October, pet owners who participate in the survey will receive a rebate for Hill's Science Diet Ideal Balance petfood and will be entered for a chance to win one of four US$2,500 pet retailer gift cards.

Market Trends and Reports

Iams kicks off Home 4 the Holidays pet adoption program

Iams Home 4 the Holidays pet adoption program kicked off its annual adoption drive in partnership with Helen Woodward Animal Center, with the goal of finding homes for 1.5 million orphaned pets. Iams will also donate 5 million meals to animals in need at adoption and rescue centers through its Bags 4 Bowls program.

Market Trends and Reports

Charlee Bear Products, Dogbook, Guide Dogs of America team up for treat donations

Charlee Bear Products, a dog treat maker, has teamed up with Dogbook, a virtual and mobile social network for dog lovers, and Guide Dogs of America for the first Web-based “Dogs Helping Dogs” charity giveaway. Charlee Bear will donate 10 treats to Guide Dogs of America for every new user that joins Dogbook at https://apps.facebook.com/dogbook, with an ultimate goal of donating 100,000 treats.

Eukanuba opens canine, feline event center in Ohio, USA

Eukanuba, a P&G PetCare petfood brand, opened a canine and feline event venue in Wilmington, Ohio, USA, at the Roberts Centre. The facility has more than 80,000 square feet of unobstructed space and can be used to host both dog- and cat-related activities, such as canine agility, lure coursing, herding, conformation, tracking, flying disc, dock diving, seminars and symposiums, sporting events, grooming competitions and training seminars.

Musician Brett Michaels launches PetSmart pet products line

Musician Bret Michaels is launching a new pet products line that will retail at PetSmart, called Pets Rock. With the launch of his line, Michaels joins a list of other celebrities who ventured into pet product merchandising, including Martha Stewart, Rachael Ray and Paul Newman.

Nestlé Purina petfood TV ad appeals to dogs, owners

Nestlé Purina created a TV commercial for its Beneful dog food line that uses different sounds to capture the attention of dogs as well as appeal to their owners. The 23-second commercial was first broadcast in Germany and on the Beneful website during summer 2011 and will also air on Austrian TV.

Blackwood's new petfood packaging appeals to women dog owners

Blackwood Pet Food recently worked with consultancy Ideas that Kick to update its petfood packaging so that it would be easier to for dog owners to find the right food for their dog. The new dog food packaging is aimed at the dog "mom," with key product information, like protein, fat and fiber content, as well as the recipe and cooking process on the front of the package.

Blackwood's redesigned dog food packages have key product information, like the recipe and cooking process, right on the front.

HPM launches animal supplement line to benefit animal shelters

Humane Products Marketing Inc. recently entered the pet supplement market with the launch of its first product line, under the name Gimme Shelter. HPM, a Miami, Florida, USA, for-profit business, was established by the non-profit Humane Society of Greater Miami Adopt-A-Pet.

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