News & Newsletters: Page 788

Hill's petfood, petMD partner for dog nutrition quiz

In celebration of National Pet Wellness month, Hill's Science Diet Ideal Balance petfood is partnering with petMD for an interactive quiz designed to help pet owners better understand dog nutrition. During the month of October, pet owners who participate in the survey will receive a rebate for Hill's Science Diet Ideal Balance petfood and will be entered for a chance to win one of four US$2,500 pet retailer gift cards.

Market Trends and Reports

Iams kicks off Home 4 the Holidays pet adoption program

Iams Home 4 the Holidays pet adoption program kicked off its annual adoption drive in partnership with Helen Woodward Animal Center, with the goal of finding homes for 1.5 million orphaned pets. Iams will also donate 5 million meals to animals in need at adoption and rescue centers through its Bags 4 Bowls program.

Market Trends and Reports

Charlee Bear Products, Dogbook, Guide Dogs of America team up for treat donations

Charlee Bear Products, a dog treat maker, has teamed up with Dogbook, a virtual and mobile social network for dog lovers, and Guide Dogs of America for the first Web-based “Dogs Helping Dogs” charity giveaway. Charlee Bear will donate 10 treats to Guide Dogs of America for every new user that joins Dogbook at https://apps.facebook.com/dogbook, with an ultimate goal of donating 100,000 treats.

Eukanuba opens canine, feline event center in Ohio, USA

Eukanuba, a P&G PetCare petfood brand, opened a canine and feline event venue in Wilmington, Ohio, USA, at the Roberts Centre. The facility has more than 80,000 square feet of unobstructed space and can be used to host both dog- and cat-related activities, such as canine agility, lure coursing, herding, conformation, tracking, flying disc, dock diving, seminars and symposiums, sporting events, grooming competitions and training seminars.

Musician Brett Michaels launches PetSmart pet products line

Musician Bret Michaels is launching a new pet products line that will retail at PetSmart, called Pets Rock. With the launch of his line, Michaels joins a list of other celebrities who ventured into pet product merchandising, including Martha Stewart, Rachael Ray and Paul Newman.

Nestlé Purina petfood TV ad appeals to dogs, owners

Nestlé Purina created a TV commercial for its Beneful dog food line that uses different sounds to capture the attention of dogs as well as appeal to their owners. The 23-second commercial was first broadcast in Germany and on the Beneful website during summer 2011 and will also air on Austrian TV.

Blackwood's new petfood packaging appeals to women dog owners

Blackwood Pet Food recently worked with consultancy Ideas that Kick to update its petfood packaging so that it would be easier to for dog owners to find the right food for their dog. The new dog food packaging is aimed at the dog "mom," with key product information, like protein, fat and fiber content, as well as the recipe and cooking process on the front of the package.

Blackwood's redesigned dog food packages have key product information, like the recipe and cooking process, right on the front.

HPM launches animal supplement line to benefit animal shelters

Humane Products Marketing Inc. recently entered the pet supplement market with the launch of its first product line, under the name Gimme Shelter. HPM, a Miami, Florida, USA, for-profit business, was established by the non-profit Humane Society of Greater Miami Adopt-A-Pet.

VICTAM, FIAAP Asia to show new petfood equipment in February 2012

Two tradeshows for the petfood industry, FIAAP Asia 2012 and VICTAM Asia 2012, will both be held at the BITEC in Bangkok, Thailand, from February 15-17, 2012. During FIAAP, companies from around the world will display the latest innovations for specialist ingredients and additives used in the formulation and preparation petfoods, aquafeeds and animal feed.

Stella & Chewy's donates petfood to sick rescue dog

Stella & Chewy's is donating petfood for one year to sponsor Cupid, a sick rescue dog at the ARFhouse in Chicago, Illinois, USA. Cupid, found starving in a Texas, USA, field, was transported to ARFhoouse Chicago where he was taken in by a foster family.

Beefeaters Holdings acquires Nutri-Vet

Nutri-Vet, a supplier of veterinary-formulated animal supplements, was acquired by Beefeaters Holding Company Inc., owner of the Beefeaters and PetraVet brands. The combined entity is under the leadership of Dean Triandafellos, CEO of Beefeaters Holding Company.

PetSmart declares common stock cash dividend

Petfood and pet supply retailer PetSmart Inc. declared a quarterly common stock cash dividend of 14 cents per share. The dividend is payable on November 11 to shareholders on record at the close of business on October 28.

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