Nutrition: Page 287

Petco launches new marketing campaign driven by pet humanization trend

Petco recently launched a US$10 million marketing campaign, as part of which the company changed its slogan to “The Power of Together” from “Where the Healthy Pets Go,” in hopes of capitalizing on the trend of pet humanization. "As a company, we were at a place where we really wanted to continue to evolve our brand beyond just products and services, to connect emotionally with our customers and their pets,” said Elisabeth Charles, chief marketing officer for Petco Animal Supplies.

Confusion on petfood coverage in proposal to label genetically modified foods

Advertisements for a proposal to label genetically modified foods in Washington, USA, are causing confusion over whether or not the initiative would cover petfood and meats for human consumption. The fight over the wording of the proposal comes after a measure known as Proposition 37 was defeated in California, USA, in 2012, which had similar wording and major companies funding both sides of the proposal.

Market Trends and Reports

Watch cat videos to donate cat food to shelters in 9Lives brand, ASPCA promotion

9Lives cat food brand and its spokescat, Morris, are supporting the American Society for the Prevention of Cruelty to Animals (ASPCA) to help cats most in need. The cat food brand will donate up to 1 million meals to shelters for the 9Lives Morris’ Rescue WatchSM campaign.

British Veterinary Association speaks out against new pet obesity research

New research recently reported in the Telegraph claims that many cats and dogs are becoming obese because of “comfort eating” to cope with “emotional distress.” However, the British Veterinary Association is speaking out against the research, claiming it reinforces the “mistaken view” that “giving extra food to your pets is a way of showing that you love them.”

Pet Food Regulations

FDA offers guidance on food and color additives in petfoods

In September, the agency published two guidance documents (one proposed, one final) regarding additives for use in animal feed, including petfood. The subject matter that is covered by these documents is not particularly new; however, the guidance they offer to the petfood industry is very helpful.

New pet nutrition research shows overweight dogs have shorter lives

Being overweight shortens a dog’s life expectancy, according to new research by Mars Petcare and Banfield Pet Hospital's Waltham Centre for Pet Nutrition. The new research shows the consequences for dogs being overweight and highlights the importance of pet owners maintaining their dog at a healthy weight.

US government shutdown delays release of FSMA Preventative Controls for Animal Food proposed rule

The Centers for Disease Control and Prevention (CDC) furloughed 68 percent of its staff as a result of the US government shutdown, which impacts the monitoring of foodborne illnesses and contaminants and delays indefinitely the release of the Food Safety Modernization Act (FSMA) Preventive Controls for Animal Food proposed rule.

Pet Food Market

Petfood and GMO legislation cross paths again

While the US federal government shutdown may threaten legislative-related activity, such as the pending release of the preventive control rule for feed (including petfood) under the Food Safety Modernization Act, plenty of things are still happening at the state and local level. For example, a proposed law on the ballot for November 5 elections in Washington state that would require labeling of genetically modified foods is causing a war of words that has ensnared petfood.

Bil-Jac petfood company founder dies at age 95

Bil-Jac petfood creator Bill Kelly died at his home in Medina, Ohio, USA, at the age of 95. Kelly is the man whose research of pet nutrition led to his petfood brand's launch in 1947.

BIl-Jac petfood company founder, Bill Kelly.

Pet Food Market

Primal Pet Foods

109 South Boulevard

San Mateo 94402-2446

Three Dog Bakery announces relaunch of We Pity the Kitties cat treats

Three Dog Bakery, which makes oven-baked treats and food for dogs, announced it is relaunching its all-natural cat treats, We Pity the Kitties. We Pity the Kitties treats are made with one ingredient and are available in two flavors: Wild Alaskan Salmon and Chicken Breast.

Three Dog Bakery is relaunching We Pity the Kitty treats for cats.

Pet Food Ingredients

Conversion of α-linolenic acid to omega-3 fatty acid derivatives in Monk parrots

The effect of α-linolenic acid from a flaxseed-enriched diet on plasma lipid and fatty acid metabolism and possible atherosclerosis risk factors was studied in Monk parrots (Myiopsitta monachus). Twenty-four Monk parrots were randomly assigned to diets containing either 10% ground sunflower seeds or 10% ground flaxseeds.

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