Nutrition: Page 323

Market Trends and Reports

Bringing sustainable ingredients to petfood

For the environmentally conscious consumers who have done it all, from greening their homes to decarbonizing their travel, there’s a new frontier: greening their pets. In June, Petfood Industry conducted a survey of our petfood professional readers and asked them about their thoughts on sustainability and the pet market.

Market Trends and Reports

The possibilities of probiotics in petfood

It’s no secret that bacteria have a bad rap. With constant marketing of hand gels, soaps, wipes and other personal antibacterial products, it’s not surprising that most of the non-scientific public fears bacteria.

We are what we eat but are microbes also indicative of where weâ€™ve been?

New product development for future petfood markets

Innovation has become a key business process and is seen as essential for business growth and development. “The aim of the innovation/new product development process is to start with a collection of many ad-hoc ideas and finish with a selection of a few defined ideas to present to the market place,” explained John Adams of Adams Developments in his Petfood Forum 2009 presentation on new product development.

While trends like sustainability, 'eco-friendly' labeling and humanization will continue to drive growth in the US and Europe, there are still areas of the globe that remain virutally untapped.

FAO recognized primary pulses

These pulse crops are recognized by the Food and Agricultural Organization of the United Nations (FAO)

A dietary treatment for osteoarthritis

Gelatin hydrolysate can alleviate symptoms of this canine joint disease

Pet Food Ingredients

FDA lays out options for new ingredients

As of the time of this writing, initiation of the US Food and Drug Administration 's (FDA) pilot program to accept generally recognized as safe (GRAS) notifications for animal feed and petfood ingredients is still pending. However, in anticipation of the start of the program later in 2010, several presentations on the subject were given at the Association of American Feed Control Officials (AAFCO) meeting in January. Most interesting is how GRAS notifications compare and contrast with the other primary means to allow for use of new ingredients.

Call to action 2010

5 small steps would streamline information on petfood ingredients to help communicate with pet owners

Pet Food Ingredients

Reaching for the extreme edge

Strange, new, exotic ingredients are showing up in petfoods. Sure, new ingredients have been migrating into petfood for years.

Pet Food Market

Nothing but natural

Aunt Jeni’s Home Made promotes the health and longevity of pets with their natural and raw lines of products

'I never forget that my name is quite literally on every container that leaves our building,' says Jeni Boniface, founder of Aunt Jeni's Home Made. 'That's a very strong motivation to accept no compromise on safety and quality.'

Pet Food Ingredients

Online Extra! Ensuring ingredient freshness

Safe, nutritious, tasty petfood requires careful handling and processing of raw meat ingredients

Pet Food Ingredients

Is canola oil toxic?

Canola oil has become an especially popular ingredient in human nutrition circles because of its heart-healthy message. This popularity has begun to migrate to petfoods with a few specialty products that contain canola oil. But, is adding this oil to petfoods wise?

Something To Chew On: Combating misinformation

Let's face it, for some pet owners, the Internet is their main—and sometimes only—source of information. That's pretty scary, isn't it?

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