Pet Food Labeling: Page 22

Pet Food Regulations
Calorie statements on petfood labels move forward
During the Association of American Feed Control Officials’ “mid-year” meeting January 17–19, 2012, in Reno, Nevada, USA, the agenda for the Pet Food Committee was relatively light, with no new items up for discussion. Yet one piece of old business held court. It was the amendment to AAFCO Model Regulation PF9, which would in part require a calorie content statement on all dog and cat food labels (currently it is only mandatory on “lite” and “less calories” product labels).
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Pet Food Ingredients
Petfood innovation: marketing vs. regulatory
While the marketing, R&D and regulatory departments within a petfood company share a common goal—to contribute to the success of the company—the respective functions of the first two departments compared to the last often appear diametrically opposed. In a competitive marketplace, the need to distinguish your products from others is a major key to success.
To stand out and appeal to consumers, petfood products need to be formulated with innovative ingredients and those innovations communicated on the packaging, while still complying with accepted regulatory precepts.
Pet Food News
Petfood companies, pet owners to blame for pet obesity, vet says
A Canadian veterinary pet nutrition specialist says pets are becoming more overweight not only because petfood is high in calories, but also because pet owners may also be overfeeding and under exercising their pets, according to lfpress.com. Monica Snedden, a veterinary nutrition specialist and registered veterinary technician at Princess Animal Hospital in Kingston, Ontario, Canada, says pet owners are contributing to their pet's obesity by “feeding them the wrong thing, overfeeding them, just leaving the food down and leaving the bowl full all the time.”
Pet Food News
Chinese petfood found to be mislabeled by Taipei city officials
The Taipei City Government yesterday ordered four petfood products to be taken off store shelves because of incorrect labeling, according to the Taipei Times. City officials inspected 140 petfood products, of which four were found to be falsely labeled.
Pet Food News
European Pet Food Industry Federation petfood labeling code approved
The European Pet Food Industry Federation, FEDIAF, welcomed validation of the new Code of Good Labeling Practice for Pet Food by the European Commission. Regulation 767/2009 on the Marketing and Use of Feed modernizes the relevant rules for petfood manufacturing and promotes the development of EU Codes of Good Labeling Practice as tools for co-regulation.
Pet Food Regulations
FDA to communicate more clearly?
While many petfood companies have been preoccupied with concern about the ramifications of the Food and Drug Administration Amendments Act and the Food Safety Modernization Act on their businesses, another piece of legislation appears to have gone largely unnoticed.
Certain statements and correspondence from the US Food and Drug Administration require some interpretation.
Pet Food Ingredients
Controversy threatens GRAS process for petfood ingredients
A single thread of controversy entangled nearly every committee discussion during the annual Association of American Feed Control Officials meeting in August 2011. That thread was the impending change in the way the US Food and Drug Administration’s Center for Veterinary Medicine will oversee the safety of ingredients in petfoods and other animal feeds from now on—and how that change could severely inhibit the industry’s ability to demonstrate the acceptability of its ingredients to state regulators.
A thread of controversy centers on the impending change in the way the Food and Drug Administration’s Center for Veterinary Medicine will oversee the safety of ingredients in petfoods and other animal feeds from now on.
Pet Food News
Veterinarian clarifies natural, organic petfood label terms
Petfood ingredient labels can be confusing to pet owners because certain terms have no legal definition. Ernest Ward, veterinarian and founder of the Association for Pet Obesity Prevention, says pet owners need to do their research when selecting what to feed their dog or cat. Ward says there is no official definition for the term "natural," which could mean anything that is not syntheic, but does not guarantee the product's quality or nutritional value.
Pet Food Ingredients
AAFCO votes on specialty petfood labels
The 102nd Annual Convention of the Association of American Feed Control Officials was held July 30 to August 1, 2011, in Austin, Texas, USA. There were some, but not very many, items directly affecting petfood. Since the AAFCO recently changed its procedures so the membership now votes at both the annual and midyear meetings, the number of items up for consideration in the general session seemed fewer this year than at annual meetings past.
Market Trends and Reports
Clean labels provide transparency for pet owners
As consumers have made it clear that they trust what they understand and perceive to be fresh, "real" ingredients, and as they demand the right to know what is in the foods they eat, should it come as a surprise that those same consumers are now insisting on the same right for the foods they feed their pets? The focus on a clear brand message and using language consumers clearly understand is growing and not going away, according to Lynn Dornblaser of Mintel.
A clean label utilizes simple packaging that conveys clearly the benefits of the product and lists easy to understand ingredients—this often means ones that consumers eat themselves.
Pet Food Ingredients
Bringing a new petfood concept to market
Where do new product ideas come from in the petfood industry? Do they only come from marketing or sales? In my experience, some of the fastest growing new products or brands have come from single entrepreneurs as well as large multifunctional groups.
Once a product idea is conceived and planned, often it becomes a balancing act of activities and reactions.
Pet Food Ingredients
New AAFCO website to help small petfood manufacturers
In the September 2010 issue of Petfood Industry, I briefly reported on the Association of American Feed Control Officials’ intent to launch a website designed particularly to help small manufacturers understand and comply with labeling and other state and federal regulatory requirements. The preview of the site at last year’s annual meeting met with tremendous applause from the audience.
‘The Business of Pet Food’ explains the need for product registration and/or company licensure at the state level and provides a table of basic state requirements as well as contact information and links for each state feed control office.
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