Packaging: Page 66

Market Trends and Reports

Calorie content declarations on petfood labels: What’s the best method?

As previously reported, recent amendments to the Association of American Feed Control Officials (AAFCO) Model Regulations for Pet Food and Specialty Pet Food will require calorie content statements on all dog and cat food labels within the next few years (the exact time frame for compliance is still to be determined). There currently are two AAFCO-accepted methods upon which to determine and report metabolizable energy (ME).

Brand Insights

Simplify Pet Food Labeling: Strategies for Navigating Global Regulations

Esko

Learn how regulatory complexity is impacting the pet food industry and how brands will meet the challenge using the right digital tools

Simplify Pet Food Labeling: Strategies for Navigating Global Regulations

Natural/Organic Pet Food

Market update: The premium petfood shopper survives

According to Packaged Facts’ US Pet Market Outlook, 2012–2013, despite any money-saving tradeoffs pet owners may be making, premium products remain a fact of life in the US pet market, as do premium product shoppers. As of 2010, US households earning US$70,000 or more account for 51% of the aggregate pet market expenditure and Packaged Facts believes these consumers are footing the lion’s share of the bill for premium pet products.

Because thereâ€™s no set definition for â€œpremium,â€ itâ€™s difficult to say just how much of the market is premium, but Packaged Facts estimates that premium products account for approximately two-fifths of US pet product sales.

Packaging trends: An adaptable approach

Convenience continues to be a driver behind consumer purchases. Pet parents want to feed their animal companions nutritious food at a high value and in an efficient, handy way. They want their pet’s food and treats fresh, fast, in single-serving sizes and easy to stow and go.

Petfood consumers want their petâ€™s food and treats fresh, fast, in single-serving sizes and easy to stow and go.

Market Trends and Reports

Nutraceutical treats bring tripled growth for Lincoln Bark

In 2010, Bobbye Cochran started Lincoln Bark in an effort to create healthy treats to entice her sick dog, Sophie, to eat again. Sophie’s diagnosis with Addison’s disease drove her to lose her appetite, along with much of her fur. After Cochran baked the first batch of (what would become) Sweet Little Butterpup dog treats and found that Sophie and the neighborhood dogs couldn’t get enough, she trademarked the recipe and has been growing the Lincoln Bark business ever since.

The Lincoln Bark team started with Bobbye Cochran; her husband, Todd Main; 14-year-old daughter, Sara Main; and taste-testing Standard Poodle, Sophie.

Five packaging companies to form one business

Five packaging companies in North America and Europe announced their intent to combine and operate as one global company, under the name Exopack Holdings Sarl, a Luxembourg-based company. The combined business will have 63 plants and 8,650 employees.

Pet Food Product Database

National Bulk Equipment Inc. 5-station bulk bag unloader system

National Bulk Equipment Inc

Pet Food Product Database

Lift'n Buddy Model LNB-350 two-wheel hand truck

Pet Food Product Database

Ruwac USA DS2-EX series vacuum line

Pet Food Product Database

WeighPack Systems Inc. SpinDexer container filler machine

WeighPack Systems Inc

Kendall Packaging Corp. to expand packaging facility

Kendall Packaging Corp. will break ground on a 56,000-square-foot expansion to its Jefferson, Wisconsin, USA,packaging facility on April 26. The expansion will double the packaging plant’s production and storage capacity, and it is expected to be completed in late summer 2013.

Market Trends and Reports

Partner in Pet Food: Innovating to the top of the market

Hungary-based Partner in Pet Food (PPF) has made some significant changes as a company since its last Petfood Industry profile in 2008 (seewww.petfoodindustry.com/3977.html), beginning operations as an independent company in January 2009 with a separate management and a new strategy. Growth was accelerated and internal processes were improved to provide customers with better products and service, according to the company, and PPF is now the second largest private label petfood producer in Europe.

How to: Using new product development to build brand success

Consumer packaged goods companies spend an average of US$15 million per product per year guiding some 30,000 concepts to the shelf, knowing full well they are likely to fail. These new products have a meager 10% probability of achieving new product success. So what makes a new petfood or treat not only novel and innovative, but a 'must-have' for a pet parent?

The product launch of new petfood and treats is a process of testing, evaluting, analyzing, designing and implementing.

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