Packaging: Page 88

Market Trends and Reports

Clean labels provide transparency for pet owners

As consumers have made it clear that they trust what they understand and perceive to be fresh, "real" ingredients, and as they demand the right to know what is in the foods they eat, should it come as a surprise that those same consumers are now insisting on the same right for the foods they feed their pets? The focus on a clear brand message and using language consumers clearly understand is growing and not going away, according to Lynn Dornblaser of Mintel.

A clean label utilizes simple packaging that conveys clearly the benefits of the product and lists easy to understand ingredientsâ€”this often means ones that consumers eat themselves.

Brand Insights

Rethink minerals to boost pet health and build lasting loyalty

Zinpro®

What if essential nutrients already required in pet diets could become your brand’s key differentiator? See how to get a competitive edge with pet-proven performance minerals.

Rethink minerals to boost pet health and build lasting loyalty

Pet Food Ingredients

Bringing a new petfood concept to market

Where do new product ideas come from in the petfood industry? Do they only come from marketing or sales? In my experience, some of the fastest growing new products or brands have come from single entrepreneurs as well as large multifunctional groups.

Once a product idea is conceived and planned, often it becomes a balancing act of activities and reactions.

Pet Food Product Database

Thayer Scale Force Measurement Suspension System technology

Thayer Scale-Hyer Industries Inc

Pet Food Product Database

Petrotest Instruments PA5 digital manometer

Pet Food Ingredients

New AAFCO website to help small petfood manufacturers

In the September 2010 issue of Petfood Industry, I briefly reported on the Association of American Feed Control Officials’ intent to launch a website designed particularly to help small manufacturers understand and comply with labeling and other state and federal regulatory requirements. The preview of the site at last year’s annual meeting met with tremendous applause from the audience.

â€˜The Business of Pet Foodâ€™ explains the need for product registration and/or company licensure at the state level and provides a table of basic state requirements as well as contact information and links for each state feed control office.

A-B-C Packaging Machine Corp. Model 136HM sealer

A-B-C Packaging Machine Corp