Mark A. Duffy, CEO of Universal Pure, and Aaron Grimm, COO of Nature’s Variety, provide insights into consumer trends and an overview of high pressure processing (HPP), a chemical-free, non-thermal pasteurization technology. As the clean label movement grows in influence in the marketplace, the trend has spilled into pet food retailers as well. Consumers are increasingly reading labels on pet food products and seeking top-shelf ingredients for their pets. Similarly, chemical-free preservation methods are growing in availability for pet food producers. HPP can play a role.